Establishing efficient agricultural marketing infrastructure in rural and urban areas plays an essential role in enhancing the welfare of both rural producers and urban consumers. At the seminar, around 200 people of ICA/CCI/IFAP member delegates, local cooperative leaders and agricultural marketing experts attended.
After the Opening address from Mr. WON, Churll-Hee, the ICAO President, and Congratulatory address by Mr. Ivano Barberini, the ICA President, the seminar examined strategies which have been successful in linking consumer and producer cooperatives.
A wide range of speakers addressed this topic from a variety of perspectives. In addition to the four speakers below, other speakers presented useful case examples and strategies in cooperative agricultural marketing. The other speakers included Leonard Msemakweli and Carlos Simancas both from IFAP¡¯s Committee on Agricultural Cooperatives, Chikara Sato, from JA-Zenchu, Japan and Clemencia Dupont Cruz, Confecoop, Colombia.
ICAO/CCI/IFAP Joint International Seminar Program 
Opening address by Mr. WON, Churll-Hee 
Presentation by Mr. Chikara Sato (JA-Zenchu) 
Presentation by Dr. KIM, Dong-Hwan (Anyang University) 
Presentation by Dr. KIM, Dong-Hwan (Anyang University) 
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